Based out of Barrie, Ontario, Linear Transfer Automation Inc. (Linear) is a global supplier of press transfer automation, blank feed systems, and press to press automation. Linear is able to customize its automation solutions to fit specific equipment geometry and requirements for its customers, regardless of how old the equipment is or how the equipment is organized on the shop floor. Each system is built utilizing scalable and modular designs with in-house developed application optimization software to ensure that the servo-drive trains exceed any speed limitations in the stamping process, thus ensuring that Linear’s equipment is never the bottleneck. For large program launches, Linear can design and manufacture turnkey projects for its customers (“turnkey project” refers to the procurement of an entire stamping cell from one source, rather than combining individual pieces from multiple vendors). Customers value Linear’s technical, project management and financial capabilities to handle such large projects. Additionally, Linear’s multiple locations across the world offer 24/7 support for all its customers’ equipment. Approximately 90 per cent of the company’s sales are to the Automotive industry (including 5 of the world’s top 10 OEMs), but Linear also manufactures products for other industries, including outdoor power equipment; heating, ventilation, and air conditioning (HVAC); renewable energy; consumer goods; and appliances (including the world’s largest appliance manufacturers).

The company is very active in co-op programs at Georgian College, University of Guelph, and University of Waterloo, hiring more than 50 co-op students since 2009.

Linear was established in 1994, with new ownership (part of the Flodraulic Group) and management in place since 2009. Flodraulic Group, is one of the leading fluid power distributors in North America with more than 18 locations in the United States and Canada. Over time, Linear was able to expand its sales and service facilities in Mexico, Brazil, China, Thailand, and the United Kingdom. Due to new market penetration and customer development, Linear has experienced dramatic growth since 2009. As a result of this growth, Linear now employs almost 90 associates in the Americas, the majority of whom are engineers. Linear has an additional 18 associates in Asia. The company is very active in co-op programs at Georgian College, University of Guelph, and University of Waterloo, hiring more than 50 co-op students since 2009. Linear also has certified apprenticeship programs for millwrights and electricians since it employs a large number of associates involved in the trades as well.

Linear’s success can be largely attributed to its diverse capabilities and genuine concern for its customers. The company’s management realizes that every customer is different, and requires a unique transfer automation system to maximize productivity. About 50 per cent of Linear’s work is retrofitting old equipment, which allows customers to improve their productivity without purchasing complete new stamping cells. Linear’s ability to offer a technical solution to outdated equipment is one of the reasons that it was not significantly affected by the 2008 recession. The company capitalizes on its unique product offering by upgrading existing technology, as well as creating new products. This constant product development has helped Linear achieve growth in both automotive and non-automotive sales. The company is looking to add additional OEMs to its customer base in the near future. A large amount of Linear’s business is exports (primarily to the NAFTA region), which means that its major competitors are other global companies from United States and Europe.

Along with other manufacturing firms in Barrie, Linear believes strongly in showing continued support for the area’s manufacturing industry.

Linear prioritizes involvement within the local community. As noted, the firm is very active in the co-op program offered by Georgian College. Its employees are also leaders in the community at think tank and network sessions, where they share their insights and experiences with other manufacturing firms in Barrie. Many Linear employees volunteer their time to Simcoe Hospice, a charity in Barrie that strives to enhance the quality of life for those who have been affected by a life-limiting illness, and the firm supports the charity through company donations as well. Linear also sponsors a youth robotics program in an effort to motivate the younger generation to continue studying STEM subjects. Recently, the company participated in a training and technology exposition that was designed to market the manufacturing industry to local young people. Along with other manufacturing firms in Barrie, Linear believes strongly in showing continued support for the area’s manufacturing industry.

One of the major challenges that Linear must address is the attraction and retention of qualified employees. To overcome this difficulty, Linear has decided to hire new graduates and develop them within the company through employee training and development. Due to its involvement in multiple co-op programs, the firm believes it will be successful in hiring and retaining recent graduates. The strategy has been successful so far, with a 100 per cent retention rate of hired grads in 2013.

Another challenge for Linear is that OEMs and tier 1 customers are interested in purchasing products that incorporate Industry 4.0 technology, while others do not yet see the value proposition. On the one hand, Linear can easily address this challenge because it is able to customize all of its products; on the other hand, the firm wants all customers to realize the value that Industry 4.0 technology provides. Linear has experienced the benefits of this technology first-hand, after developing its own enterprise resource planning system that is integrated with its engineering system and eliminates the need to manually enter data. The company created this system internally when it could not discover any existing software that catered to its unique needs. Now, Linear is able to effectively use data analytics and make increasingly data-driven decisions. Management believes other small and medium-sized manufacturing firms can benefit from this software, and eventually plans to commercialize it.

Linear aims to keep expanding into new markets, build its customer base, and continue to integrate Industry 4.0 technology into its products. Recently, the firm demonstrated a system at a trade show that was able to present real-time data from a machine at its facility in Barrie. Linear has also developed the capability to store multiple programs in its database for easy retrieval and future use. Another upcoming development will focus on the incorporation of data analytics into Linear’s products, which allows for preventative maintenance and predictive failure. This development will help Linear continue its customer-centric approach to business by offering customers additional information that will translate into increased productivity. The firm is currently looking at building up its Controls and Service department in anticipation of the additional service it is preparing to offer.

Finally, Linear intends to maintain its involvement with government funding programs to further its research and development (R&D). It has had positive interactions with the government in the past through Canadian Manufacturers & Exporters (CME), Mentor Works, and the Automotive Supplier Competitiveness Improvement Program (ASCIP). There is no doubt that Linear’s focus on R&D and innovation will allow it to continue its rapid growth in the future.

For more information visit their website.

Published on October 1, 2018

Company Profile

Company Description


  • Linear Transfer Automation Inc. is the world’s leading supplier of press transfer automation, blank feed systems, and press to press automation. Its products are designed to be the most reliable, robust and flexible automation in the market.

Key Facts

  • Headquarters: 61 Rawson Ave, Barrie, Ontario, L4N 6E5

  • Facility: 45,000 square feet

  • Executives:

    • President: Rama Jayaweera

    • Vice-President of Sales: Paul Stirrett

    • Vice-President of Operations: Michael MacDonald

  • Year Established: 1994

  • Number of employees: 85 (Canada)

Line of Business

  • NAICS: 333999 – All Other Miscellaneous General Purpose Machinery Manufacturing


  • Servo Transfer Automation: Front & Rear FR Class

    • mounts on the front and rear of the press, perfect for presses with small window dimensions

  • Servo Transfer Automation: Through the Window, W Class

    • mounts on the sides of the press and the transfer bars extend through the window

  • Servo Transfer Automation: Titan Series

    • designed for larger or dual-ram presses, capable of moving high payloads

  • Servo Transfer Automation: MD (multi-directional) Class

    • the most versatile and flexible system, typically installed on large bed presses

  • Servo Transfer Automation: Dual-Ram

    • Linear is capable of retro-fitting outdated dual-ram systems

  • Tandem Press Equipment

    • Electronically cammed to the press, providing variable stroke and motion profiles

    • Capable of running with presses in single shot mode, continuous mode, and continuous on demand mode

  • Press Cell Integration

    • Linear provides customers with customized turnkey systems from a single source

  • Blank De-Stack Feeders

    • Custom-designed for each client’s material handling needs

    • Magnetic Conveyor: effective for running ferrous materials

    • Vacuum Pick and Place: effective for running non-ferrous materials

  • Finger-Tooling:

    • Linear offers a complete line of tooling components for Transfer, De-Stacker, and Tandem Line Systems

  • All automation equipment includes touch screen control, master encoder feedback, die and programmable part detection, and storage of multiple tooling recipes for easy recall


  • Customers/Industries:

    • Automotive OEMs

    • Appliance OEMs

    • Tier 1, 2, 3 sub-suppliers

    • Heating, ventilation, and air conditioning

    • Outdoor power equipment

    • Renewable energy

    • Consumer goods

  • Exports:

    • United States

    • Mexico

    • Brazil

    • China

    • Thailand

    • Argentina

    • UK

R&D, Skills and Education

  • R&D:

    • Continuing to develop an enterprise resource planning (ERP) system that was created internally, and determining if it can be used to improve quality control

    • Incorporating Industry 4.0 technology into products so that customers can be provided with data to be used for preventative maintenance or predictive failure

  • Skills:

    • Controls engineers, mechanical engineers, electrical engineers, millwrights, electricians

  • Education:

    • University of Waterloo, Guelph University, Georgian College, and certified apprenticeship programs for millwrights and electricians


  • Linear Transfer Automation Inc. was founded in 1994, and is part of the Flodraulic Group of companies. Over the past 24 years, Linear has been able to expand its sales and service facilities into the United States, Mexico, Brazil, China, Thailand, and the United Kingdom. The company has experienced dramatic growth since 2009, and earlier this year moved into a new facility in Barrie due to increased demand for its products.

Competitive Environment


  • The majority of Linear’s business is exports, so its primary competitors are other global companies from the United States and Europe.


  • Participate heavily in the co-op programs at Georgian College and the University of Waterloo

  • Dedicated supporter of Simcoe Hospice, through donations from the company and employees that volunteer their time

  • Sponsor a youth robotics program

Government Programs

  • Utilize Mentor Works, CME funding, and the ASCIP program

SWOT Analysis

  • Strengths:

    • Unique product offering so it has no primary competitors in Canada

    • Capable of manufacturing turnkey projects for large program launches

    • Capable of retrofitting old equipment as well as developing new products

    • R&D team is dedicated to finding new ways to improve productivity

    • Involvement in co-op and apprenticeship programs help find potential employees

  • Weaknesses:

    • Difficulty attracting skilled employees

  • Opportunities:

    • Both the automotive and non-automotive side of the business is growing

    • Internally developed an ERP system that may be commercialized in the future

    • Has begun developing Industry 4.0 technology that can be incorporated into its products, which will present customers with data that can be used for preventative maintenance and predictive failure

  • Threats:

    • Not all customers understand the value that Industry 4.0 technology provides, and thus, some have no desire for products with this technology


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