ALPINE GRAPHIC PRODUCTIONS LTD.

Organization

Achieving success in Ontario’s manufacturing industry requires not only quality products and efficient manufacturing processes, but exceptional project management as well. Alpine Graphic Productions Ltd. (Alpine) is a perfect example of a company that clearly understands these requirements. As a leader in the custom signage and graphics industry, Alpine takes pride in maintaining its reputation for competitive prices, superior product performance, and on-time delivery.

At its location in Schomberg, Ontario, roughly a 30-minute drive from Toronto Pearson International Airport, Alpine manufactures fleet, interior, and exterior graphics primarily for businesses and government. The graphics are typically printed on vinyl at Alpine’s facility, using either screen or digital printers, then shipped out and installed in the field by industry-certified installers. The process from start to finish requires artists, advanced manufacturing technology, skilled tradespeople, and extensive project management.

History

When Alpine was founded over 70 years ago, it specialized in safety graphics for emergency vehicles. As the years passed, graphics production technology improved and customers began to realize that graphics were a better option than paint for a variety of applications like vehicles and business signage. One of the company’s current co-owners, Ian MacRitchie, hoped to take advantage of this market trend by purchasing Alpine in 1998. He was joined by his friend-turned-business partner Ian Middleton in 1999. Together, they co-own and operate the business today.

Performance

Whether wrapping an entire VIA Rail car in only two days or managing Alectra Utilities’ time-critical 750-vehicle re-brand, these individuals work diligently to ensure that Alpine’s customers remain satisfied and competitive.

What differentiates Alpine from a smaller wrap shop is its ability to take on large projects. Instead of wrapping individual cars (the main line of business for a typical wrap shop), it wraps fleets of vehicles and other bulk apparatus for larger customers. These customers are not just looking for a company that can produce high-quality graphics, but one that can also serve as a partner to effectively manage their fleet. Take Landstar, for instance, one of Alpine’s major fleet customers. Landstar is a transportation services company with vehicles transporting goods 24/7. Each minute that these vehicles are out of operation to install graphics (instead of on the roads) corresponds to thousands of dollars in lost revenue. Landstar needs a partner it can rely on to consistently deliver graphics on time and without incident.

Ian Middleton notes that in an industry that relies so heavily on reputation and word of mouth, stakeholders must “earn the right to sit at the table” with customers like Landstar. Alpine was able to build up its reputation by investing in the best technology the industry has to offer. Its manufacturing facility contains both screen and digital printers, as well as other machines that help cut, laminate, and prepare the graphics. The screen printing technology that Alpine uses has been around for years, but no other machines match their quality when it comes to printing graphics with solid colours. Digital printers are relatively newer and more flexible when it comes to printing complex images. By having both screen and digital capabilities, Alpine is able to cater to its customers’ diverse needs.

Another factor that helped Alpine gain its reputation as a consistent, high-quality partner is its strong workforce. The 20 individuals working for Alpine are split between the production team and office staff. On the manufacturing side, a university-educated artist helps design graphics, while various skilled tradespeople manage all of the other production-related facets.

Employees in the office help coordinate the logistical details of project management—business development, production, delivery, and customer service—which are crucial to Alpine’s success. Their skill comes from both business acumen and the experience gained over years of working for a dominant player in the graphics industry. Whether wrapping an entire VIA Rail car in only two days or managing Alectra Utilities’ time-critical 750-vehicle re-brand, these individuals work diligently to ensure that Alpine’s customers remain satisfied and competitive.

Challenges

Although Alpine’s sustained success is partly due to its ability to maintain a steady workflow, installing graphics is a seasonal business (fewer graphics are installed during the Canadian winter) and largely contract based. For this reason, workflow remains an ongoing challenge for all graphics manufacturers, including Alpine.

A second challenge that Alpine deals with is the need for qualified workers, especially those with experience in the right skilled trades for manufacturing graphics. The pool of such individuals is not large and finding people who are the right fit at Alpine can be difficult. The company overcomes this challenge by taking certain initiatives to help attract new employees and retain its current ones, such as hosting company barbecues, hiring locally, being located in a community which is easy to commute to, and offering competitive salaries. 

Prospects

In both the short and long term, Alpine will continue relying on the premium project management business strategy that has brought it so much success. Another aspect of the business that will not change moving forward is its commitment to the local community. For many years, Alpine has sponsored hockey teams, school robotics competitions, and various local charities. Alpine’s staff members recognize that Ontario continues to be a great place to live, work, and do business, and that by being involved in the community, they can help keep it that way.

The team at Alpine realizes that most trends in the industry will come directly from its customers. Accordingly, the company works intensively with customers and responds to their needs, making it well aware of the directions that stakeholders are going in. By maintaining its reputation as a first-class project manager, Alpine will be the first company that customers approach for trusted advice and well-planned implementation when they are looking to try something new.

As Middleton and MacRitchie each note, the graphics industry has expanded over the years to include non-traditional wrapping applications like bridges, automated teller machines, interior walls and windows, electrical boxes, and many others. Customers are realizing that graphics are more affordable than painting, can offer both short and long-term applications and can provide more aesthetically appealing solutions. An example of an interesting project that Alpine completed in exterior graphics is wrapping post boxes for Canada Post with anti-graffiti graphics, which can be quickly and effectively cleaned when graffitied. Alpine expects such new, compelling applications to increase as more people become aware of the capabilities and benefits of graphics—and when they do, this outstanding company will be ready to capitalize on the opportunity.

To learn more about Alpine, visit its website.

 

Company Profile

Company Description

Overview

 

Alpine Graphic Productions Ltd. (Alpine) manufacturers graphics for large customers in the fleet, interior, and exterior graphics industries at its facility in Schomberg, Ontario. It has taken on 1000s of projects across North America for both businesses and government organizations for over 70 years. Recent projects include wrapping VIA Rail’s trains in celebration of Canada’s 150th Anniversary, wrapping Canada Post’s fleet of delivery trucks and post boxes, and interior design graphics.

Key Facts

Headquarters:

  • 34 Magnum Drive, Schomberg, ON, L0G 1T0

Facilities:

  • 10,000 square feet in Schomberg
  • Adding an additional 5,000 square feet within the next year

Executives:

  • Ian MacRitchie: Co-Owner
  • Ian Middleton: Co-Owner

Year Established:

  • 1948

Number of Employees:

  • 20

NAICS Code

  • 323113 – Commercial Screen Printing

Products

  • Screen- and digitally-printed graphics
  • Fleet graphics
  • Vehicle wraps
  • Anti-graffiti solutions
  • Safety signage and decals
  • Promotional graphics
  • Police & emergency services graphics
  • Exterior graphics: street, ATM, bridges, electrical boxes
  • Interior graphics: windows and walls

Customers

  • Businesses:
    • Large transportation companies
    • Companies with fleets of vehicles
    • Companies looking to offer promotional campaigns
  • Government
    • Canada Post
    • VIA Rail
    • Emergency & Police Services
    • Utilities & Power Companies

Markets/Exports

  • Majority of business is done in Canada
  • Export to both the United States and Mexico (approximately 20% of sales)

R&D, Skills and Educational Needs

  • Skills:
    • Over 70 years in the graphics industry
    • Project management
    • Screen and digital printing capabilities
    • Skilled-trade printers and finishers
  • Education:
    • Employees with high-school educations
    • University-educated graphic designers, project & account managers

History

Alpine was founded in 1948, originally producing safety graphics. Ian MacRitchie purchased the company in 1998 and his friend turned business partner Ian Middleton bought a 50% stake in the company in 1999. Together they expanded the business both in employees and revenue, and secured lasting relationships with many large customers. Today, Alpine operates out of its facility in Schomberg, Ontario with 20 employees.

Competitive Environment

Government Programs

  • BDC financing

SWOT Analysis

  • Strengths
    • Strong reputation for being first-class project managers
    • Produce high-quality graphics that perform in the field
    • Consistently deliver projects on-time and on-budget
  • Challenges
    • Attracting qualified employees
    • Maintaining a steady workflow, given that graphics manufacturing is a seasonal business
  • Opportunities
    • Significant opportunities to continue capitalizing on non-traditional graphics applications like bridges and other exterior applications, as well as interior applications
    • Harness and maintain Alpine’s current growth

Performance

Awards

  • SGIA (Specialty Graphic Imaging Association) Golden Image - Honorable Mention – VIA Canada 150 Vehicle Wraps
  • 2013 SignMedia National Sign Competition – Best In Show – CFL 100th Anniversary Train Wrap
  • SGIA Golden Image – CFL 100th Anniversary TrainWrap
  • SGIA Golden Image – Canada Post Superman Wrap
  • PMTC(Private Motor Truck Council) – Graphic Design Award – D-Drops Milk Truck Wrap
  • 3M Platinum Select Graphic Provider

OTHER PROFILES